Apple’s second and largest Apple Store opens at Central World this Friday (31 July 2020). It is located at Bangkok’s iconic intersection, Ratchaprasong and the design is sure to catch your attention.

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Photo Credit: @yongsans

The exact location is near to the former Zen Department Store and you won’t be able to miss the distinctive architecture using an all-glass design, housed under a cantilevered Tree Canopy roof.


Photo Credit: Apple

Once inside, customers can travel between two levels via a spiral staircase that wraps around a timber core or riding a unique cylindrical elevator clad in mirror-polished stainless steel.


Photo Credit: Apple

“We are excited for visitors to discover this truly one-of-a-kind store in Ratchaprasong,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People.

Apple Central World opens Friday, July 31 at 10 a.m. ICT in Bangkok, where more than 130 new team members speaking 17 languages will welcome customers. The new store will open with thorough health and safety measures seen across all Apple Store locations for both employees and visitors, including a mask requirement, temperature checks, and social distancing.


Photo Credit: Apple

Visits to Apple Central World on Friday will be by appointment only. Customers can visit apple.com/th/centralworld to choose from available times, and each non-transferable reservation admits one person. Capacity will be limited, so guests may experience wait times before entering the store.


Photo Credit: Apple