When you ask anyone for shopping and retail recommendations in Tokyo, you will probably get the answer “Shibuya 109”! Why is that so? We went to check it out!

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Located just diagonally across the famous Shibuya crossing, you can distinctly see the sign “Shibuya 109”. It is a 10 storey building housing different fashion brands and labels.

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It’s a circular shaped building so after going around that level, you have to go up or down depending on your preference.

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At every individual shop, you will see the staff displaying  their collection to give you an idea what to expect at their shop.

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You will also notice them calling to you to take a look inside the shop, fighting with the music that is played. It’s not a slow-paced, relaxing  shopping experience but one that is a hectic.

This is because the shops get to stay in the building to sell their clothes based on their revenue! So, if the sales for a particular shop is bad, they won’t be around for long.

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The target group of Shibuya 109 are mainly teenagers who want to keep up with the latest trends.

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For males, you have nothing at Shibuya 109 but you will be glad to know that there’s another building situated on another side of Shibuya crossing called 109 Men’s!

[Tokyo] Shibuya 109